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Wednesday, February 20, 2019

SEO-SEARCH ENGINE OPTIMIZATION


1. SEO: SEO stands for search engine optimization. It is a technique used to increase the visibility
of a website in search engine result page (SERP). It helps the website to get rank better in the
result page. It enhances organic traffic on website from search engines. SEO used to creating the
opportunity of better exposure and revenue.it increases awareness in search engines including
Google, Bing, Yahoo etc.
2. SEARCH ENGINES: Search engines are the software designed to search the information on the
world wide webWWW).
A. TEN SEARCH ENGINES ARE: Top ten search engines are as follows : Google, Bing, Yhaoo,
Ask,Aol search, web crawler, Infospace, Duck duck go, contentko and wow etc.
Google is the top ten searches engine and used is used by 70 % -80% people around the world.
Rest 30% -20% uses the other search engine mentioned above.
B. WORKING OF SEARCH ENGINES: The search engines have two major functions- crawling
and indexing to provide relevant results.
 CRAWLING OR SPIDERS: Crawling and spiders are the programs use to read the source code of
the web site and store this data to their local servers. a website is generally crawled 3 to 4 times
a year.
 INDEXING: After crawling indexer takes the data from the local server of crawlers and arranges
them in categories. The index data is stored in main database.
 RETRIEVAL: This is the final stage in which search engine provides the most useful and relevant
information in a particular order. Search engine use algorithm (algorithms is a set of instructions
to solve a problem) to improve the search results so that only genuine information could reach
to the users. Page rank is a popular algorithm used by search engines.
3. Types of SEO techniques : Search engine optimization is divided into three parts

 WHITE HAT SEO
 GREY HAT SEO
 BLACK HAT SEO
a. WHITE HAT SEO: white Hat SEO is a process of optimizing the website according to
search engine guide lines (mainly Google). It is also considered as ethical or organic SEO.
The techniques can be used for on page and off page optimization both. This technique
is accepted by the search engines. Risk of getting banned by the search engines is very
for the websites using white Hat. Websites using white Hat SEO can expect steady,
gradual and long lasting effects. White Hat SEO includes proper use of TITLE,
KEYWORDS, META TAG,HIGH QUALITY CONTENT, SITE PERFORMANCE, LINK
ACQUISITION campaign which supported by high quality content.
b. BLACK HAT SEO: Black Hat seo exploits the guidelines of search engines and use foul
methods to increase page ranking. It is also considered as unethical SEO. The
wholesome level of SEO technique is very low because of some technique of black Hat
SEO include keyword stuffing, doorway and cloacking, link spam, hidden link and hidden
txt. Techniques used under Black Hat SEO are against the guidelines of the search

engine and are hence banned or blacklisted by them. Website used this technique can
experience a quick increase in ranking but this change is unpredictable and has short
lasting efforts.
c. GRAY HAT SEO: It I s midway between of both Black Hat SEO and White Hat SEO. Gray
Hat SEO techniques can be legitimate in some cases and illegitimate in others. gray Hat
seo is what occurs when white hat seo try to push the limit of what they can get away
with.
WHITE HAT SEO : white Hat SEO can be divided into two parts: ON PAGE OPTIMIZATION AND
OFF PAFE OPTIMIZTION
a. ON PAGE OPTIMIZATION: On page seo optimization is a part of white Hat Seo
technique. It involves all the activities related to optimization of the website which
includes: Title, Meta description, keywords, Headings, Designs, URL structure of the
page, internal linking within website, optimized image with alt txt, quality content, link
structure etc. on page optimization of the website will only helpful if we avoid balck hat
techniques.
Benefits of on page optimization id brand awareness, better ROI, increased site visibility,
cost effectiveness.

1 comment:

  1. I have also been using the professional seo services for my business but choosing a team was not an easy journey for me. Actually I was extremely new to all this and secondly there were so many options that I got confused. Must tell you that this service suggested by my cousin is absolutely great.

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