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Facebook for Personal and Business purpose

Terminology Used in Facebook   1.       # Hashtag : Hashtags turn topics and phrases into clickable links in posts on your profile ...

Wednesday, February 27, 2019

Facebook for Personal and Business purpose

Terminology Used in Facebook  
1.      # Hashtag: Hashtags turn topics and phrases into clickable links in posts on your profile or Page. When people click a hashtag or search for a hashtag, they'll see a result that contain the hashtag so they can learn more about topics that interest them.
2.      Block: U can block unwanted request and pages to appear on your wall.
3.      Boost Post: Boosted posts appear higher in News Feed so there’s a better chance that your audience will see them. You can boost any post you create on your Page, including status updates, photos, videos, and offers. The cost to boost a post depends on how many people you want to reach.
4.      Business Page: Facebook Page allows the more than 2 billion people on Facebook to discover your business
5.      Buy market Place: People and businesses can use Marketplace to buy and sell items on Facebook. You can find things to buy in Marketplace by searching for a specific item or browsing categories.
6.      Check in:  This action announces a person’s location to their Facebook friends. If your Page includes an address, it will appear in a list of possible locations to check into when people are nearby. Once someone has checked in, a story (definition below) will be created in their friends’ News Feeds.
7.      Comments: A Facebook post comment is when someone submits a comment on piece of content on Facebook. In our weekly marketing stats email we count this was the number of comments you received on content on your company Facebook page.
8.      Cover picture 851x315: This is the large picture at the top of your Page. All cover photos are public, which means that anyone visiting your Page will be able to see it. Best practices include using a unique image that represents your brand.
9.      Events: A Facebook event is a calendar-based resource which can be used to notify users of upcoming occasions. Events can be created by anyone, and can be open to anyone or private. The creator can invite his friends, members of a group, or fans of a page. Facebook events are a great way to spread the word on upcoming events or occasions, since they are able to reach thousands of people in a short amount of time. The event also provides an "RSVP" list, which displays lists of invitees grouped by their response. Invitees are either placed in "attending," "not attending," "may be attending," or "hasn't responded" lists. If an invitee RSVPs that the are "attending" the event, it appears in their news feed to notify their friends. When the date of the event approaches, it is displayed on the invitees' home pages to remind them.
10.  Fb monetization: In order for publishers and creators to make money from their Facebook content, they must comply with a set of rules called Monetization Eligibility Standards. Our Monetization Eligibility Standards include rules that apply to all content and Pages on Facebook, like our Terms, as well as rules that place additional restrictions on what content can and cannot be used to earn money.
11.  Follow: Follow is a way to hear from people you’re interested in, even if you’re not friends. The Follow button is always a way to fine-tune your News Feed to get the types of updates you want to see.
12.  Friend Request: Friends are people you connect and share with on Facebook. You can send as well as receive Friend requests from other Facebook members.
13.  Fund Raising: Fund raising tool allows you to set up a fundraising campaign – you design a page, add imagery, add content, set a target and off you go. 
14.  Game: Facebook offers a frame in which to put your game directly on Facebook.com on desktops and laptops. Building a game on Facebook.com gives you the opportunity to deeply integrate into the core Facebook experience. Your game can integrate with many aspects of Facebook.com, including the News Feed and Notifications. All of the core Facebook Platform technologies, such as Graph API, Facebook Login and Payments are available within games on this platform. Your game will need to be approved and listed within App Center before people can play it on Facebook.com.
15.  Gif Images: GIF means "Graphics Interchange Format (image type)". This is the most common definition for GIF on Snapchat, WhatsApp, Facebook, and Twitter
16.  Graph search: Graph Search is a search engine that is integrated with Facebook’s social graphs. The search engine processes natural language queries to return information from across the user’s social network of friends and connections or beyond, depending on the search. Potential applications of Graph Search include job searches, employee recruitment, marketing and online dating, among a great number of other possibilities.
17.  Groups: Facebook Groups make it easy to connect with specific sets of people, such as coworkers. They’re dedicated spaces where you can share updates, photos, and documents as well as message other Group members.
18.  Invite Page: Interested in getting more likes on your company's Facebook Page? Sometimes, it's as simple as asking. Although organic reach is much more difficult to achieve on Facebook these days, inviting personal friends to like your Facebook Page is still a great way to start building your audience.
19.  Job Posting: Posting your job on Facebook is an easy, fast and affordable way to attract more talent.
20.  Lead Advertising: Businesses of all sizes and varying industries are using lead ads to find new customers who are likely interested in their products or services. If you're new to lead ads or haven't created lead ads on Facebook, here's some information that should help you decide if lead ads are a good option for your business
21.  Like: The Like button lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user's friends' News Feed with a link back to your website. You can like posts, links, pages, photos, or status updates.
22.  Like Invites: This total is the number of unique individuals who Liked your Facebook Page during a specific date range that you set yourself.
23.  Live Polls: The new polling feature on Facebook. it’s a process to create a poll and set it live for your friends.
24.  Live Streaming: Allowing users to broadcast live video is Facebook’s response to competing services like YouTube. Facebook Live leverages the website’s existing audience, the largest audience in the world, to compete with similar live services.
25.  Location Sharing: Facebook Locations, you can connect and manage all your business locations on Facebook to power local Pages and local awareness ads. You can add new local Pages, edit information for existing locations, and manage your locations from one central spot.
26.  Make App: An interactive software application developed to utilize the core technologies of the Facebook platform to create an extensive social media framework for the app.  Facebook Apps integrate Facebook's News Feed, Notifications, various social channels and other features to generate awareness and interest in the app by Facebook users.
27.  Mention @: A mention is the electronic way of tagging someone on Facebook, similar to a mention on Twitter, and by mentioning someone or some page it links to that person’s profile. Effectively what can be seen is a hyperlink to a person or page and anyone who is viewing your status can click on the hyperlink and be connected to the other profile or page
28.  Message: Similar to emails, they are messages sent from one Facebook account to another. You can message more than one person at a time.
29.  Post: An entry (status update, comment, picture, web link, etc.) on a Facebook page or timeline. You can post on the time lines or pages of others, or you can post on your own.
30.  Profile Picture 180x180: In Facebook there are two pictures. One is the profile picture which displays your pic or the main picture in chats and other places. The second one is the cover picture which is shown unless you visit the profile of the user. So, this is how the display name came from, the picture which is shown everywhere or which is displayed everywhere.
But in WhatsApp there is no cover picture when you visit profile of the user you can't find any other picture than the profile one. So, that's why WhatsApp's picture is called PROFILE PICTURE
And Facebook's picture is called DISPLAY PICTURE
31.  Profile to page conversion: converting a Profile into a Page will retain all of your friends as Fans, meaning they will automatically be added as people who "Like" your Page.
32.  Recommendation: Recommendation tool that helps you discover new places, events, things to do, and services around you by drawing on your friends
33.  Reporting Mechanism: If you see something on Facebook that you don't like, but it doesn't violate the Facebook Terms or Community Standards, you can send a message to the person who posted it asking them to take it down
34.  Scheduling post for next 180 Days: You can create a post and schedule it to publish on your Page in the future. Scheduled posts can be created and edited by other admins and editors who help manage your Page.
35.  Share: A Facebook share is when you click the share button to share a piece of content on Facebook. The share button can be clicked on Facebook and or on someone's website
36.  Short note: Facebook Notes is a simple word-processing feature for Facebook users. While status updates that you post to your Wall have a limited character length and no HTML capability, Notes lets you write full-length posts with formatting, tagging and pictures.
37.  Stories:  users can share their stories on their time line and can invite friends to like and share.
38.  Tag: Marking a photo, video or post with another Facebook user’s name, identifying the person in the photo, video or post.
39.  Time Line: Your timeline is your collection of the photos, stories, and experiences that tell your story. You can also visit the timelines of your friends to post, view photos, or see what they have been up to. Here are some of the things you can do on your timeline: Add a cover photo, Edit your basic info, Jump to stories from your past, Update your status, View and add photos• See highlights from each month
40.  Traffic: Number of hits or visits a website receives during, usually, a 24-hour period.
41.  Upload data @ Back Date: you can change the date of a post on your Page to an earlier date. You can also backdate a new post so that it appears in the past on your Page's timeline.
42.  URL: What does URL stand for? URL is an abbreviation which stands for the term Uniform Resource Locator. It contains a link to the server which is a storage of the searched resource. In general, URL meaning is the track from the server to the final gadget (which is a platform of the user’s work) can be illustrated rather simply.
43.  User Name: A name used to gain access to a computer system. Usernames, and often passwords, are required in multi-user systems. In most such systems, users can choose their own usernames and passwords.
44.  Video @ cover page: Facebook requires that cover videos dimensions are at least 820 x 312 pixels, while the recommended size is 820 x 462 pixels. Cover videos can be anywhere from 20-90 seconds long and can loop in any way you want. The one we see on the Narcos page is a 6 second clip that is set to loop a few times over.
45.  Video Calling: Facebook has announced that its Messenger app now has a video calling feature so that you can have face-to-face conversations with your family and friends. You can quickly start a video call from Facebook Messenger with just one tap.
46.  Video Upload: Uploading a video to Facebook includes going out into the world, recording something, and then moving it from your camera onto your computer
47.  Watch Party: Facebook users can simply click the "Watch Party" button in the post section of a Facebook Group. The user then selects a few Facebook videos, live or prerecorded ones, and the Watch Party begins. Members of the Facebook Group can watch and comment together at the same time on the videos.

Wednesday, February 20, 2019

How to start Blog (uses and benefits)

What is Blog:  
Blog is an informational website published on www (world wide web). In Blog post are typically displayed in a reverse order so that the most recent post appears on the top.
Why there is a need of blog: Blogger In initial days Google, google just worked as the directory. Which was not enough to be the top most search engine. Then the need of information arises and Google made a free platform called Blogger. Blogger is free platform developed by google. this platform gives opportunity to the users to share their information related to their knowledge, Travel, Business, interest, Hobby, Social and any other.
 In Blogger you can make your own web page for your new and established business without any cost indulging in it.

How to Start a Blog: Go to the blogger.com, sign in, go to create your own blog, add title of your blog, Address and select the theme, then click to create a blog, Blog window will appear, go to new post, write your blog, we can insert pictures, videos, text, gif as per your requirement of the subject. Finally Publish your blog

Uses of Blogs: Today, a blog can be used by individuals and companies alike in different ways to get their message to their target audience and to engage with the readers. Below are five of the most common uses of blogs:
·         Personal Dairy
·         Corporate Newsletter
·         Informal Engagement
·         Rich Media Portfolios
·         Building a community

Benefits of having a blog for your business:
Boost Search Engine Optimization-Search engines love fresh content. What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).
Develop Relationships with Potential and Existing Customers-Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
Establish Your Business as an Industry Leader-No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
Connect People to Your Brand-Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
Create Opportunities for Sharing-Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.
Top ten website foe blog building :
1.       Wix.com
2.       Sitebuilder.com
3.       Site123
4.       Wordpress
5.       Weebly
6.       Hibu
7.       Big commerce
8.       Bluehost
9.       Hostgator
10.   godaddy


1. SEO: SEO stands for search engine optimization. It is a technique used to increase the visibility
of a website in search engine result page (SERP). It helps the website to get rank better in the
result page. It enhances organic traffic on website from search engines. SEO used to creating the
opportunity of better exposure and revenue.it increases awareness in search engines including
Google, Bing, Yahoo etc.
2. SEARCH ENGINES: Search engines are the software designed to search the information on the
world wide webWWW).
A. TEN SEARCH ENGINES ARE: Top ten search engines are as follows : Google, Bing, Yhaoo,
Ask,Aol search, web crawler, Infospace, Duck duck go, contentko and wow etc.
Google is the top ten searches engine and used is used by 70 % -80% people around the world.
Rest 30% -20% uses the other search engine mentioned above.
B. WORKING OF SEARCH ENGINES: The search engines have two major functions- crawling
and indexing to provide relevant results.
 CRAWLING OR SPIDERS: Crawling and spiders are the programs use to read the source code of
the web site and store this data to their local servers. a website is generally crawled 3 to 4 times
a year.
 INDEXING: After crawling indexer takes the data from the local server of crawlers and arranges
them in categories. The index data is stored in main database.
 RETRIEVAL: This is the final stage in which search engine provides the most useful and relevant
information in a particular order. Search engine use algorithm (algorithms is a set of instructions
to solve a problem) to improve the search results so that only genuine information could reach
to the users. Page rank is a popular algorithm used by search engines.
3. Types of SEO techniques : Search engine optimization is divided into three parts

a. WHITE HAT SEO: white Hat SEO is a process of optimizing the website according to
search engine guide lines (mainly Google). It is also considered as ethical or organic SEO.
The techniques can be used for on page and off page optimization both. This technique
is accepted by the search engines. Risk of getting banned by the search engines is very
for the websites using white Hat. Websites using white Hat SEO can expect steady,
gradual and long lasting effects. White Hat SEO includes proper use of TITLE,
ACQUISITION campaign which supported by high quality content.
b. BLACK HAT SEO: Black Hat seo exploits the guidelines of search engines and use foul
methods to increase page ranking. It is also considered as unethical SEO. The
wholesome level of SEO technique is very low because of some technique of black Hat
SEO include keyword stuffing, doorway and cloacking, link spam, hidden link and hidden
txt. Techniques used under Black Hat SEO are against the guidelines of the search

engine and are hence banned or blacklisted by them. Website used this technique can
experience a quick increase in ranking but this change is unpredictable and has short
lasting efforts.
c. GRAY HAT SEO: It I s midway between of both Black Hat SEO and White Hat SEO. Gray
Hat SEO techniques can be legitimate in some cases and illegitimate in others. gray Hat
seo is what occurs when white hat seo try to push the limit of what they can get away
WHITE HAT SEO : white Hat SEO can be divided into two parts: ON PAGE OPTIMIZATION AND
a. ON PAGE OPTIMIZATION: On page seo optimization is a part of white Hat Seo
technique. It involves all the activities related to optimization of the website which
includes: Title, Meta description, keywords, Headings, Designs, URL structure of the
page, internal linking within website, optimized image with alt txt, quality content, link
structure etc. on page optimization of the website will only helpful if we avoid balck hat
Benefits of on page optimization id brand awareness, better ROI, increased site visibility,
cost effectiveness.

What is Google my business

Google my Business is a free tool that let you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and operating hours, monitoring and replying to customer reviews, adding photos, learning where and how people are searching for you.it helps business to attract new customers and share information about what makes them special. Google my business is the great place for the startup business to get more focus. The information providers in Google my business is more accurate and complete and optimized as possible.
What are the benefits of Google My Business?
1.    Google my business is free.
2.    It increases the better search visibility on SERP.
3.    It helps to find your physical location.
4.    It is easy to reach the customer
5.    It actively encourage and respond to the reviews
6.    U can track the website traffic
7.    Best promotion tool for your new business.
8.    Specific and correct information about the product.
9.    Interactive channel of communication.
10.                       Increases personalized customer service.

How to create Google my Business account?

1.    Log into to associated Google account
2.    Go to Google my business or download the app.

Options3.    Enter your business name in Google my business

4.    Enter your business address, includes location, city name, state.
5.    Select whether you deliver your services to your customer
6.    Choose business category.
7.    Add phone number and website
8.    Verify your account( verification can be done by postcard, phone , mail, instant verification)
9.     Verification postcard reach to you by 12 working days, it has a confirmation code for your business which later you have to verify to Google my business.

Hi, My self Jyotsana Mishra.. I am persuing my Digital Marketing Course from DSOM Dehradun.

Why Photoshop is important for web designing, Banner design

Adobe Photoshop for web design, web designing using Photoshop, importance of Photoshop, Photoshop used for Banner designing, photo shop for web campaign

Importance of Adobe Photoshop:  it is very popular software for web designing and image editors.it is unique and user friendly tool for web professional. Photoshop can be used for Banner designing, flyers, flex design and many more.
Photoshop is considered one of the leaders in photo editing software. The software allows users to manipulate, crop, resize, and correct color on digital photos.
Tools used in Photoshop: Tools used in Photoshop from the tool bar are as given below

·        Move Tool: used for moving the objects in a given layer around the Photoshop canvas can click anywhere in canvas and drag to move Photoshop layer.
·        Paint can and gradient tools: paint can tool let you fill in a specific area with the current foreground. Gradient tool will blend the foreground and background.
·        Text tool: text tool let you type horizontally. Tools hidden beneath the horizontal type tool will let you type vertically and also create horizontal and vertical text.
·        Color selection tool : color selection tool to switch fore ground and back ground colors.

Google Key Word Planner free tool

Keyword Planner is a free tool for the advertisers for building new Search Network campaigns. You can use Keyword Planner to search for keywords and see how a list of keywords might perform. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
Benefits Keyword Planner
·         Research keywords help finding new keywords to add to a new campaign.
·         find additional keywords to add to an existing campaign.
·         search for keywords based on terms that are relevant to your product or service, website, or landing page.
·         Get historical statistics and traffic forecasts.
·         Key word search volume to help you decide which keywords to use for a new or existing campaign.
·         It Forecasts, like predicted clicks and estimated conversions.
·         it gives an idea of how a list of keywords might perform f
or a given bid and budget.
·         These forecasts can also help guide your decision on which bids and budgets to set.
·         It's important to keep in mind that while Keyword Planner can provide some great keyword ideas and traffic forecasts, campaign performance depends on a variety of factors.
How to search for new keywords

·         Sign in to your Google Ads account.
·         In the upper right corner, click the tools icon, then under "Planning," click Keyword Planner.
·         Type or paste one or more of the following in the "Find new keywords" search box and, on your keyboard, press “Enter” after each one:
·         Words or phrases that describe what you're advertising.
·         The URL of a webpage or entire website related to your business.
·         Click Get started to get new keyword ideas and historical statistics, like average monthly searches or competition data.
·         With your results, you can use the Keyword ideas page
·         Filter your results by keyword text, average monthly searches, top of page bid (low range), top of page bid (high range), competition, organic impression share, ad impression share, or exclude keywords already in your account.
·         See search volume data for your keyword ideas by date range.
·         See visualizations broken down by search volume trends, platforms, and locations.
·         Download keyword ideas.
·         Add keywords to your plan to get forecasts broken down by location, language, or network settings.

Top Ten Keyword Planner:
1.       Soovle
2.       Uber suggest
3.       Serpstat
4.       Search Term/Query Reports
5.       Google Keyword Planner
6.       Competitor source code
7.       Google Ads Display Planner
8.       Word stream
9.       CanI rank .com
10.   Super suggest.com