Facebook for Personal and Business purpose

Facebook for Personal and Business purpose

  February 27, 2019    Jyotsana Digital Marketing Service

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Terminology Used in Facebook  

1.      # Hashtag: Hashtags turn topics and phrases into clickable links in posts on your profile or Page. When people click a hashtag or search for a hashtag, they'll see a result that contain the hashtag so they can learn more about topics that interest them.

2.      Block: U can block unwanted request and pages to appear on your wall.

3.      Boost Post: Boosted posts appear higher in News Feed so there’s a better chance that your audience will see them. You can boost any post you create on your Page, including status updates, photos, videos, and offers. The cost to boost a post depends on how many people you want to reach.

4.      Business Page: Facebook Page allows the more than 2 billion people on Facebook to discover your business

5.      Buy market Place: People and businesses can use Marketplace to buy and sell items on Facebook. You can find things to buy in Marketplace by searching for a specific item or browsing categories.

6.      Check in:  This action announces a person’s location to their Facebook friends. If your Page includes an address, it will appear in a list of possible locations to check into when people are nearby. Once someone has checked in, a story (definition below) will be created in their friends’ News Feeds.

7.      Comments: A Facebook post comment is when someone submits a comment on piece of content on Facebook. In our weekly marketing stats email we count this was the number of comments you received on content on your company Facebook page.

8.      Cover picture 851x315: This is the large picture at the top of your Page. All cover photos are public, which means that anyone visiting your Page will be able to see it. Best practices include using a unique image that represents your brand.

9.      Events: A Facebook event is a calendar-based resource which can be used to notify users of upcoming occasions. Events can be created by anyone, and can be open to anyone or private. The creator can invite his friends, members of a group, or fans of a page. Facebook events are a great way to spread the word on upcoming events or occasions, since they are able to reach thousands of people in a short amount of time. The event also provides an "RSVP" list, which displays lists of invitees grouped by their response. Invitees are either placed in "attending," "not attending," "may be attending," or "hasn't responded" lists. If an invitee RSVPs that the are "attending" the event, it appears in their news feed to notify their friends. When the date of the event approaches, it is displayed on the invitees' home pages to remind them.

10.  Fb monetization: In order for publishers and creators to make money from their Facebook content, they must comply with a set of rules called Monetization Eligibility Standards. Our Monetization Eligibility Standards include rules that apply to all content and Pages on Facebook, like our Terms, as well as rules that place additional restrictions on what content can and cannot be used to earn money.

11.  Follow: Follow is a way to hear from people you’re interested in, even if you’re not friends. The Follow button is always a way to fine-tune your News Feed to get the types of updates you want to see.

12.  Friend Request: Friends are people you connect and share with on Facebook. You can send as well as receive Friend requests from other Facebook members.

13.  Fund Raising: Fund raising tool allows you to set up a fundraising campaign – you design a page, add imagery, add content, set a target and off you go. 

14.  Game: Facebook offers a frame in which to put your game directly on Facebook.com on desktops and laptops. Building a game on Facebook.com gives you the opportunity to deeply integrate into the core Facebook experience. Your game can integrate with many aspects of Facebook.com, including the News Feed and Notifications. All of the core Facebook Platform technologies, such as Graph API, Facebook Login and Payments are available within games on this platform. Your game will need to be approved and listed within App Center before people can play it on Facebook.com.

15.  Gif Images: GIF means "Graphics Interchange Format (image type)". This is the most common definition for GIF on Snapchat, WhatsApp, Facebook, and Twitter

16.  Graph search: Graph Search is a search engine that is integrated with Facebook’s social graphs. The search engine processes natural language queries to return information from across the user’s social network of friends and connections or beyond, depending on the search. Potential applications of Graph Search include job searches, employee recruitment, marketing and online dating, among a great number of other possibilities.

17.  Groups: Facebook Groups make it easy to connect with specific sets of people, such as coworkers. They’re dedicated spaces where you can share updates, photos, and documents as well as message other Group members.

18.  Invite Page: Interested in getting more likes on your company's Facebook Page? Sometimes, it's as simple as asking. Although organic reach is much more difficult to achieve on Facebook these days, inviting personal friends to like your Facebook Page is still a great way to start building your audience.

19.  Job Posting: Posting your job on Facebook is an easy, fast and affordable way to attract more talent.

20.  Lead Advertising: Businesses of all sizes and varying industries are using lead ads to find new customers who are likely interested in their products or services. If you're new to lead ads or haven't created lead ads on Facebook, here's some information that should help you decide if lead ads are a good option for your business

21.  Like: The Like button lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user's friends' News Feed with a link back to your website. You can like posts, links, pages, photos, or status updates.

22.  Like Invites: This total is the number of unique individuals who Liked your Facebook Page during a specific date range that you set yourself.

23.  Live Polls: The new polling feature on Facebook. it’s a process to create a poll and set it live for your friends.

24.  Live Streaming: Allowing users to broadcast live video is Facebook’s response to competing services like YouTube. Facebook Live leverages the website’s existing audience, the largest audience in the world, to compete with similar live services.

25.  Location Sharing: Facebook Locations, you can connect and manage all your business locations on Facebook to power local Pages and local awareness ads. You can add new local Pages, edit information for existing locations, and manage your locations from one central spot.

26.  Make App: An interactive software application developed to utilize the core technologies of the Facebook platform to create an extensive social media framework for the app.  Facebook Apps integrate Facebook's News Feed, Notifications, various social channels and other features to generate awareness and interest in the app by Facebook users.

27.  Mention @: A mention is the electronic way of tagging someone on Facebook, similar to a mention on Twitter, and by mentioning someone or some page it links to that person’s profile. Effectively what can be seen is a hyperlink to a person or page and anyone who is viewing your status can click on the hyperlink and be connected to the other profile or page

28.  Message: Similar to emails, they are messages sent from one Facebook account to another. You can message more than one person at a time.

29.  Post: An entry (status update, comment, picture, web link, etc.) on a Facebook page or timeline. You can post on the time lines or pages of others, or you can post on your own.

30.  Profile Picture 180x180: In Facebook there are two pictures. One is the profile picture which displays your pic or the main picture in chats and other places. The second one is the cover picture which is shown unless you visit the profile of the user. So, this is how the display name came from, the picture which is shown everywhere or which is displayed everywhere.

But in WhatsApp there is no cover picture when you visit profile of the user you can't find any other picture than the profile one. So, that's why WhatsApp's picture is called PROFILE PICTURE

And Facebook's picture is called DISPLAY PICTURE

31.  Profile to page conversion: converting a Profile into a Page will retain all of your friends as Fans, meaning they will automatically be added as people who "Like" your Page.

32.  Recommendation: Recommendation tool that helps you discover new places, events, things to do, and services around you by drawing on your friends

33.  Reporting Mechanism: If you see something on Facebook that you don't like, but it doesn't violate the Facebook Terms or Community Standards, you can send a message to the person who posted it asking them to take it down

34.  Scheduling post for next 180 Days: You can create a post and schedule it to publish on your Page in the future. Scheduled posts can be created and edited by other admins and editors who help manage your Page.

35.  Share: A Facebook share is when you click the share button to share a piece of content on Facebook. The share button can be clicked on Facebook and or on someone's website

36.  Short note: Facebook Notes is a simple word-processing feature for Facebook users. While status updates that you post to your Wall have a limited character length and no HTML capability, Notes lets you write full-length posts with formatting, tagging and pictures.

37.  Stories:  users can share their stories on their time line and can invite friends to like and share.

38.  Tag: Marking a photo, video or post with another Facebook user’s name, identifying the person in the photo, video or post.

39.  Time Line: Your timeline is your collection of the photos, stories, and experiences that tell your story. You can also visit the timelines of your friends to post, view photos, or see what they have been up to. Here are some of the things you can do on your timeline: Add a cover photo, Edit your basic info, Jump to stories from your past, Update your status, View and add photos• See highlights from each month

40.  Traffic: Number of hits or visits a website receives during, usually, a 24-hour period.

41.  Upload data @ Back Date: you can change the date of a post on your Page to an earlier date. You can also backdate a new post so that it appears in the past on your Page's timeline.

42.  URL: What does URL stand for? URL is an abbreviation which stands for the term Uniform Resource Locator. It contains a link to the server which is a storage of the searched resource. In general, URL meaning is the track from the server to the final gadget (which is a platform of the user’s work) can be illustrated rather simply.

43.  User Name: A name used to gain access to a computer system. Usernames, and often passwords, are required in multi-user systems. In most such systems, users can choose their own usernames and passwords.

44.  Video @ cover page: Facebook requires that cover videos dimensions are at least 820 x 312 pixels, while the recommended size is 820 x 462 pixels. Cover videos can be anywhere from 20-90 seconds long and can loop in any way you want. The one we see on the Narcos page is a 6 second clip that is set to loop a few times over.

45.  Video Calling: Facebook has announced that its Messenger app now has a video calling feature so that you can have face-to-face conversations with your family and friends. You can quickly start a video call from Facebook Messenger with just one tap.

46.  Video Upload: Uploading a video to Facebook includes going out into the world, recording something, and then moving it from your camera onto your computer

47.  Watch Party: Facebook users can simply click the "Watch Party" button in the post section of a Facebook Group. The user then selects a few Facebook videos, live or prerecorded ones, and the Watch Party begins. Members of the Facebook Group can watch and comment together at the same time on the videos.