How to start Blog (uses and benefits)

How to start Blog (uses and benefits)

  February 20, 2019    Jyotsana Digital Marketing Service

---

What is Blog:  

Blog is an informational website published on www (world wide web). In Blog post are typically displayed in a reverse order so that the most recent post appears on the top.

Why there is a need of blog: Blogger In initial days Google, google just worked as the directory. Which was not enough to be the top most search engine. Then the need of information arises and Google made a free platform called Blogger. Blogger is free platform developed by google. this platform gives opportunity to the users to share their information related to their knowledge, Travel, Business, interest, Hobby, Social and any other.

 In Blogger you can make your own web page for your new and established business without any cost indulging in it.

How to Start a Blog: Go to the blogger.com, sign in, go to create your own blog, add title of your blog, Address and select the theme, then click to create a blog, Blog window will appear, go to new post, write your blog, we can insert pictures, videos, text, gif as per your requirement of the subject. Finally Publish your blog

Uses of Blogs: Today, a blog can be used by individuals and companies alike in different ways to get their message to their target audience and to engage with the readers. Below are five of the most common uses of blogs:

·         Personal Dairy

·         Corporate Newsletter

·         Informal Engagement

·         Rich Media Portfolios

·         Building a community

Benefits of having a blog for your business:

Boost Search Engine Optimization-Search engines love fresh content. What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).

Develop Relationships with Potential and Existing Customers-Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.

Establish Your Business as an Industry Leader-No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.

Connect People to Your Brand-Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.

Create Opportunities for Sharing-Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.

Top ten website foe blog building :

1.       Wix.com

2.       Sitebuilder.com

3.       Site123

4.       Wordpress

5.       Weebly

6.       Hibu

7.       Big commerce

8.       Bluehost

9.       Hostgator

10.   godaddy